Jonah Berger

Pokemon Go is engaging, but now the question is, can the game make revenue in the long term? Can the creators “build a business off companies” by persuading them to sell Poke Balls or host a tournament at their location?

 The new high stakes video game Pokemon Go is an augmented reality game that has people roaming their neighborhoods, even drifting into intersections trying to capture “pocket monsters” within a virtual landscape.

In considering a sustainable business model for Pokemon Go, Jonah Berger, a professor of marketing at Wharton School of Business, says “we have this notion that everything is online even though we are engaging a lot more face to face. There is a lot of hype and excitement around social media, and it’s certainly a valuable tool, but we have to make sure the word of mouth, whether online or offline, is driving sales.”


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